Yoga mats, Fitbits, an iPod touch loaded with wellness apps and wellness kits were distributed to 10 lucky students, staff and parents of Grand Erie who won a prize in the school Board’s mental health and wellness campaign held in March, 2016.
Students and classrooms were invited to social media to share ideas on how to be well, and share their methods for improving their health and wellness. They were asked to spread the word on Facebook and Twitter, bringing awareness to the campaign, and to get involved in the online conversation about mental health.
To enter the contest, all one had to do was like, retweet, reply, share, favourite, send a tweet or write a post that showed us all what they do to be well.
According to Shawn McKillop, Manager of Communications and Community Relations, the engagement on social media was more than a contest.
“There were more than 4,000 acts of engagement on both Twitter and Facebook providing a platform for our community to discuss what it means to be well and to reduce the stigma around mental health,” he said.
The launch of the #GEBeWell campaign marks an exciting step in Grand Erie’s journey to well-being. Although, students and staff have engaged in initiatives related to mental health promotion in the past, the Be Well Campaign provided an intentional focus to mental wellness in support to the Child and Youth Mental Health Strategy.
“The Be Well Campaign offered resources to students and parents on how to be well and how to get help when
struggling with difficult topics relating to mental illness,” said Carter.
With thousands of interactions on social media throughout the contest, the conversation has continued to grow. Even with the contest at an end, tweets and posts with the hashtag #GEBeWell continue to pop up across the district, especially during Mental Health Week. There is even a dedicated handle, @GEBeWell, to continue the conversation.
Congratulations to all of the contest winners:
In addition to the social media contest, there was a group contest for staff and students on the Be Well website, which generated 72 submissions.
Students and staff entered by telling Grand Erie what they do in the school to Be Well. A student or staff member could enter on behalf of an entire class, group or club. The following schools won a class set of yoga mats, water bottles and an in-class instruction from a professional yoga instructor.
Congratulations to all of the school winners:
Congratulations to all winners of the #GEBeWell social media contest.